Packaging created for Fruity – an organic food company specializing in dried fruits. The brand strives to take on a more interesting, playful and vibrant approach to each packaging and aim towards young health conscious consumers.
The very essence of this project is vitality and happiness. For the Fruity branding and packaging I travelled back to my childhood, where I did simple and cute illustrations, bringing vivid fruits before our eyes. The concept plays on the geometric shapes and hue of three different fruits to stand out from the saturation of supermarket shelves.
Thanks for Your Watching:)