Rainier Coffee Roasting Lab is a Seattle-based cafe that has three branches of coffee business: coffee roasting, coffee equipment and catering. The coffee lab conveys the playful and experimental process of coffee making which allow people to enjoy and feel the taste and aroma of real coffee.
The branding is minimalist and clean; with a few distinctive features that allow it to stand out. The rounded-corners logotype brings a warm human touch to the labs. The unique 3D Illustration in bold cobalt blue highlights a modern touch, the dotted lines between texts make a connection to the “scientific” processes happening in the Rainier coffee lab, bringing energy and young feeling to it, also creating the most visually attractive brand for coffee lovers.