Broker’s is a new product line of TM Liquor Company based in London, UK. The company prides itself on selling one of the highest qualities of Rum, Vodka, and Gin. Its tradition, culture, and heritage are as important as it’s distinct taste.
The direction incorporates elements from both the past and the present. Typography was chosen as the leading component to be featured. Type and its graphics were inspired by the city’s grand architecture: the medieval church, and the art deco style building.
Its approachable upright script type treatment paired with art deco illustration, adding a fresh color palette gave the design a brand new life and a modern feel to it.
One of the challenges was the design of the labels since they had to communicate the design of typography and illustrations both individually and as a collective. To enhance the visualization of the contemporary personality, I chose bright and funky color palette to make an eye-catching bottle design.

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